One Group, Four Brands at EICMA 2025
Peugeot Motocycles Group returns to the EICMA international show in Milan. As the must-attend event for the two-wheeler world, it is the stage where the Group will unveil new products and set out its ambition for the years ahead.
One group, four brands, one ambition. At EICMA 2025, Peugeot Motocycles Group presents the breadth of its multi-brand universe.
At the Milan show, our Group proudly sets out its renewed strategic momentum. With 127 years of industrial history, Peugeot Motocycles Group reveals the fully realized expression of its transformation into an ecosystem structured around four distinct brands: Peugeot Motocycles, Kisbee by Peugeot Motocycles, Django by Peugeot Motocycles, and DAB Motors.
An ambition for every road:
EICMA is a statement of intent: a French Group—confident, bold, true to its DNA, and firmly focused on the future.
We will present two new models, one world premiere, and two limited editions.
We look forward to welcoming you to stand Q54, Hall 9, to discover our latest releases.
Discover the new Pulsion EVO 125cc
14/10/2025
Discover the new compact GT 125 scooter that combines urban agility, stability and comfort-designed for city riding and daily commutes, and built in Beaulieu-Mandeure, France.
Clear momentum, renewed ambition
“Peugeot Motocycles Group is unveiling the breadth of its multi-brand universe.
At EICMA—the must-see international two-wheeler show—our Group proudly presents its renewed strategic momentum. Peugeot Motocycles Group is steering its transformation around four distinct brands: Peugeot Motocycles, Kisbee by Peugeot Motocycles, Django by Peugeot Motocycles, and DAB Motors.
Each brand within our Group provides a precise answer to a mobility need. Peugeot Motocycles stands for heritage, design, innovation, and riding pleasure. Kisbee embodies practical, accessible intelligence—smart budget. Django expresses French elegance through its neo-retro style. And DAB Motors offers a radical vision of innovation, where design and technology unite to deliver an exclusive riding experience—at the crossroads of art and engineering.
This is also an opportunity to reaffirm our commitment: to offer every customer a solution adapted to their journey, their uses, and their desires. This ambition has a name; it guides all our decisions and summarizes our corporate project.”
Laurent Lilti
Chief Executive Officer
Peugeot Motocycles Group